In partnership with
Building Income, Not Excitement
Markets go up. Markets go down.
What changed for me is how I react to it.
After years of chasing ideas and feeling every market swing, I wanted an approach that helped me stay calm, not one that kept me glued to prices. That’s what led me to Income ETF’s
Why I invest in income ETFs
Income ETFs fit the stage of life I’m in and the kind of investor I want to be.
They offer:
Broad diversification
Regular cash flow
Less reliance on timing or predictions
Instead of worrying about individual stocks, I focus on whether my portfolio continues to do what it’s meant to do: generate income.
Comfort through ups and downs
When markets pull back, income ETFs help me stay grounded. Prices move, but income often continues. That steady cash flow makes volatility easier to sit through and helps me stay invested.
Where I’m at today
My portfolio currently generates about $370 a month in dividends, or just under $4,500 a year. It wasn’t built overnight it came from consistently adding to income-focused investments.
I know it is not a huge amount but its only going to get better from here and with regular contributions it will Snowball into serious cash.
Here are the Current holding I have in my TFSA
ETF Ticker | Primary Role | Why I Hold It |
|---|---|---|
Conservative income | Focuses on stability and steady income with lower volatility. | |
Enhanced yield | Provides higher monthly income with diversified exposure. | |
Dividend-focused income | Blends dividend-paying companies with an income-first approach. | |
Growth + income | Adds global exposure with an emphasis on income generation. | |
Tactical income | Designed to provide income while adapting to market conditions. | |
High-yield tech exposure | Generates income from growth-oriented companies while smoothing volatility. |
These ETFs each serve a different purpose. Together, they help me balance income, diversification, and peace of mind.
One note
This is my strategy. It fits my goals and temperament, but it’s not for everyone,and that’s okay. The best approach is the one you can stick with.
This isn’t about getting rich fast it’s about building something steady that supports real life.
In the next newsletter, I’ll start breaking these down one by one what each ETF actually holds, why it has a place in my portfolio, and how I think about the risks and trade-offs.
My goal is to be fully transparent so you can understand the why behind every position, not just the ticker symbols
-Brandon Wealth
Introducing the first AI-native CRM
Connect your email, and you’ll instantly get a CRM with enriched customer insights and a platform that grows with your business.
With AI at the core, Attio lets you:
Prospect and route leads with research agents
Get real-time insights during customer calls
Build powerful automations for your complex workflows
Join industry leaders like Granola, Taskrabbit, Flatfile and more.